Workshops

Market Intelligence: what drives strategic decision-making for new product innovation?

• 4 October 2011
• 2 hr 30mins
• 8:30am – 11am
• €20
• Dublin City Enterprise Board, 5th Floor O’Connell Bridge House, D’Olier Street, Dublin 2

‘Market Intelligence: what drives strategic decision-making for new product innovation?
• Identify the right market
• Identify the right customer
• Build the right product
• Clearly articulate the business value to their target market
• Deliver the product to the customer through the most effective channels

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Social Media to Promote Your Business

• 19 October 2011
• 2 Hrs
• 10:00- 12:00
• €20
• Dublin City Enterprise, Board 5th Floor, O’Connell Bridge House, D’Olier Street, Dublin 2
  Social Media, Getting started on Facebook, Twitter, Linkedin & YouTube. Using social networks, blogging, digital video, web tv & webinars

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‘Got an idea for a new product or service? How to sell it’

• 26 October 2011
• 2 Hrs
• 10:00 – 12:00
• €20
• Dublin City Enterprise, Board 5th Floor, O’Connell Bridge House, D’Olier Street, Dublin 2

Feasibility Study and Commercialisation Workshop

To provide participants with the tools required to take their new idea through various investigative stages of research to commercialising their idea. The morning will include guidelines on new product /service development project management, consumer and market research, branding and protection of intellectual property

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Intellectual Property Workshop – Brands, Trade Marks, Patents and Copyright

• 08 November 2011
• 2 hours
• 10:00- 12:00
• €20
• 5th Floor O’Connell Bridge House, D’Olier Street, Dublin 2

A unique opportunity for you to learn how to understand and use intellectual property (IP) to create, improve, protect and market your business or concept.Avoid its dangerous and costly pitfalls while exploiting its numerous beneficial opportunities. Attend if you are a potential inventor, want to launch something new or refresh an existing concept. IP impacts on everything! Discover new ways of doing business. Brand, protect and promote your product or service.

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Designing & Developing a New Product & Bringing it to Market

• 15 November 2011
• 2 hours
• 14:00- 16:00
• €20
• Dublin City Enterprise Board, O’Connell Bridge House, D’Olier Street, Dublin 2

The discussion will concern the entire process involved in bringing a new idea/product to market, from an initial concept stage, all the way through to manufacture. Each stage in the design process will be fully explained along with the techniques used to generate, explain and develop appropriate design solutions.

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