Re-dress, an Irish organisation dedicated to promoting better fashion practices, will officially launch the ‘Made in Ireland’ Retail Swing Tag in The Bailey Bar, South Anne Street on the 29th November, in response to the growing need for support of the Irish fashion sector and to increase the visibility of fashion products that are made in Ireland.
The Swing Tag will carry the ‘Made in Ireland’ logo, allowing designers and retail members to promote fashion items that are produced in Ireland, either in their entirety or partially, to the discerning Irish customer and will be visible in shops from the end of November.
The initiative has already been embraced by stellar figures from the Irish Fashion world including; Heather Finn, Lisa Shawgi, Emma Kate Manley (photo to right), Yvonne Ryan, Eily O Connell, Eoin McDonnagh, and designer Sinéad Doyle, commented on the importance of the Made in Ireland ethos to both Irish Fashion and Irish Trade.
“The Made in Ireland logo is distinctive, clear and will be accompanied by an explanatory website with listings of all participating members, we believe the initiative will encourage the growth and development of better facilities in Irish Fashion. The long-term goal is to enable other fashion and accessory designers to consider partially or completely basing their production or manufacturing in Ireland as a viable option, and we believe the Made in Ireland project will help identify opportunities for growth within the Irish fashion and design industries in both the domestic and export markets” (Photo left: Sinead Doyle collection)
The Made in Ireland project is underpinned by a commitment to better fashion, membership for designers and retailers is based on self- assessment, and will function through an invitation, application and / or referral process, but will be regulated and monitored by Re-dress. Co-Founder Rosie O’Reilly has emphasised the inherent value of the initiative for both the designer and the customer,
“The project members will benefit from the MII charter parameters which dictates that membership is exclusively offered to those who achieve best practice standards in their own fields, aspire to provide the
highest quality of design, finish, service and presentation in their products, this will ensure the highest standard of accountability within their production facilities including the recognition and application of employment rights and labour standards. We passionately believe that the Made in Ireland Swing Tag fully equips the public with an armoury of information which allows them to make an informed purchase decision, based on their priorities and principles as a fashion consumer”
The use of the made in Ireland logo and branded material will be awarded to members on a product basis. The made in Ireland logo will be prominently displayed by members on all products that achieve the standards set out in the membership criteria and project charter. Products produced by members that do not reach this criteria will not carry the made in Ireland logo.
For more information on the Made in Ireland project, or to download a membership application form, or to simply find out more details on Re-dress and better fashion practices, log onto www.madeinirelandproject.com or follow Re-dress on Facebookwww.facebook.com/re-dress